GWM is making a big impression at this year’s Beijing International Automotive Exhibition.
Being the largest automotive exhibition globally, the show reflects China’s position as the largest vehicle market and a technological leader in the automotive industry.
Among the stars of the Beijing show, also known as Auto China, is GWM. As one of China’s oldest vehicle manufacturers, GWM is recognized as one of the brands that brought Chinese vehicle manufacturing to the global stage. GWM has been selling its vehicles in markets such as the Middle East and South America since the early nineties.
For the 2024 Auto China show, GWM has been given a substantial space that brings together all five of its distinctive vehicle brands. This aligns perfectly with the group’s ONE GWM strategy, which aims to celebrate the unique characteristics and capabilities of each brand while demonstrating pride in the overarching GWM brand.
In the past, GWM allowed its various brands to design and manage their own display spaces, spread across the show’s extensive grounds. Now, the globally recognized brands P-SERIES, ORA, HAVAL, TANK, and WEY will stand together, showcasing GWM’s significant technological capabilities.
Under the slogan “Go long. Go with love from the world,” GWM celebrates this unique combination of brands under its umbrella.
For the South African contingent attending the Beijing Show, all the brands, except WEY, are familiar. WEY is the premium brand in the GWM stable and a popular range in some of the world’s most demanding vehicle markets, including Germany and China.
At the Beijing Show, GWM will present the latest generation of WEY models. These models, such as the WEY 05, have redefined what is possible in a plug-in hybrid vehicle. In Europe, this model offers close to 150 km of electric-only range with a combined power output of 350 kW from its electric and turbo-petrol powertrain.
“There is global recognition of the GWM brand from customers and corporations such as Forbes, which named GWM as one of its Top 30 Global Pioneer Brands.
Another anticipated model at Auto China is the Tank 700. Following closely in the tracks of the Tank 500, which will be introduced to South Africa later this year, the Tank 700 introduces several technologies not seen before in an off-road vehicle. This includes 12 different terrain modes, an intelligent, adaptable hybrid powertrain, and a super-luxurious interior featuring a flagship-worthy 16-speaker Harmann Kardon sound system, facial recognition, and some of the largest screens on a production vehicle.
At a higher level, the show will showcase the different technologies and advancements of the GWM group. This includes the GWM New Ecosystem, an engineering platform and design philosophy that will see different brands lead in various areas of technology, luxury, performance, and off-road capabilities, and then share those insights with other brands for them to incorporate into their vehicle development process and brand philosophy.
For instance, TANK has led the way in off-road technologies and unique approaches to off-road vehicle dynamics. The Tank Turn switch, which allows the vehicle to turn on a central axis in the smallest space possible, is one such technology. Much of this will be implemented in the new HAVAL models as well as the P-SERIES P500, expected in South Africa this year.
Auto China will run from April 25 to May 5. GWM will unveil a range of new products and technologies during this time. For more information, follow GWM South Africa on social media.