Since May 2017 sales of the now infamous Haval brand climbed steadily as more and more South Africans chose the brand and pegged their bets on safety, reliability and trust. The corner stones of the Haval ethos the world over. From humble beginnings the brand is now selling in excess of 1000 units regularly with a new record sales figure being set in January 2020 of 1083 units sold within the borders of South Africa.
The Haval H2 is positioned as Haval’s global C category volume model and is not only famous globally as Haval’s first “World Car” but continues to maintain presence for its affordability together with its value proposition status. Launched in China in 2014 and in SA three years later the H2 was positioned originally as the “ideal choice” product offering. H2 has since become the global leader in the most competitive auto segment namely small SUV. The H2 is a multipurpose family vehicle with notable superiority in performance, safety, specification levels and styling. The H2 is sold in over 40 countries with approximately 16000 units sold monthly in China alone. The H2 has sold at a rate of over 10000 units per month in China for the last four years consecutively. In July 2019 the H2 sported over 750 000 retail units globally as well as being Haval South Africa’s top selling model since 2017. In-fact since its launch in South Africa, 7235 Haval H2’s have been sold until December of 2019 and January 2020 saw over 500 units sold alone, making it one of the top three bestselling small SUVs in South Africa. A true Sino-SA success story.
Recently a group of motoring journalists headed off to the picturesque location of Hermanus to view something a little different than what the area is popular for. These journalists were there to experience the official media launch of the all new Haval H2, which officially launched at the end of January 2020 after a very popular first reveal in 2019 at the Festival of Motoring. Underneath, the new H2 is largely unchanged from the previous model featuring the same 1.5 Turbo engine, chassis and gear box configurations as well as suspension. However, the interior and styling is another story. The new H2 features a new hexagonally shaped grill, new front and rear bumpers as well as fenders and new arrow shaped headlights with LED technology on the Luxury model and a new hexagonally shaped taillight. The rear also features a new chrome strip, a realigned reflector with a raised protection strip as well as larger twin exhaust pipes and a new splitter plate all coming together to form a more dynamic, sporty and aggressive design. The wheels feature an all new 5 spoke 18-inch design rounding out what is a sexier, more stylish vehicle than its predecessor.
Internally the new H2 features a trendy, convenient, modern and user-friendly layout for a more pleasurable driving experience. The addition of Apple Carplay is a welcome gadget as well for the modern-day driver. The seats have been restyled to give a sportier look and feel that hug you when you drive, while the Luxury model offers a panoramic sunroof. In the previous version, six airbags were only present in the Luxury model, well with the new H2 six airbags are present in both City and Luxury derivatives and yes you guessed it, the new model retains its ANCAP five star safety rating making it one of the safest SUVs on the road.
The new H2 is available in two specification levels namely City and Luxury, with both offering a six-speed manual transmission or a six-speed automatic transmission so inadvertently you have four model options to choose from in one of seven colours. Making sure Haval buyers have peace of mind, the H2 offers a 5 year 100 000km warranty, 5-year unlimited mileage roadside assistance as well as a 5 year 60 000km service plan. Pricing for the new Haval H2 starts at R269900 for the base City Manual model and hitting a ceiling of R329900 for the top spec Luxury Auto model. A mere R5000 or so more than its predecessor.
Gerhard Horn from Leisure Wheels was quoted saying:” One stand-out attribute worth mentioning is the noise, vibration and harshness levels. Driving along the coastal roads near Betty’s Bay and Kleinmond, we were completely unaware of how severe the wind was on the outside. It had no noticeable effect on the car’s handling and noise levels were impressively low.”
Sean Nurse from Autodealer added, “It is easy to see why the H2 has been so successful for the Chinese automaker, it offers a great value proposition, is practical and well specified.”
“Overall the H2 is a very good value proposition that provides a long list of standard features put together in a premium package and in a tightly contested segment it’s easy to see why they are so popular.” That’s what Willem van de Putte from IOL said after his time with the H2.
The new Haval H2 is still, the ideal choice. It’s still safe, reliable and trustworthy. It is more advanced, more distinct more aggressive and sportier. But most importantly the new Haval H2 is Still, Driven to Impress
There was a plethora of teams from all corners of Mzansi, both high schools, primary schools as well as some union showcases highlighting the magnificent school programmes that are garnering the talents of tomorrow’s professional athletes.
The festival began on the 18th of April. There was a Standard Bank sponsored lounge and food garden with cashless transactions promoting the efficiency of using pre-loaded Standard Bank cards, SnapScan and all Debit and Credit Cards.
Heineken beer garden for those whom came to quench thirsts and an entertainment section sponsored by network service provider, MTN. Spur Kids Zone play area, tea garden and food trucks were also available for different culinary palates and experiences.
We had an array of GWM and Haval vehicles and signage dispersed over different parts of the Sir. Herbert Baker designed premises.
A massive Haval Motors co-sponsored screen kept the audience in the loop minute for minute, this was bordered by the Haval H9 and Haval H2 Lux models that drew the attention of the masses on the main field.
A thoroughly enjoyable occasion for family, friends and fans of rugby and great exposure for the Haval and GWM brands.
The Haval H6 C Luxury is one of the most brilliant vehicle we have come across in a long time where luxury meets value and you get some of the best builds that your budget will allow.
From the big front grill and the dynamic athletic lines with an uncompromising silhouette, the “C” starts to ring note of reminding that in true coupe style you will get power, luxury and comfort. The kicker is that you will not have to break the bank for the extreme level of luxury you get in this sublime SUV.
By the end of 2018 the accumulated global sales of HAVAL SUV exceeded 5 million units, and in doing so HAVAL became the first professional SUV brand in China to enter the 5 Million Club. For nine years in a row HAVAL SUV have topped the rankings of SUVs sold in China. As the best seller of the HAVAL brand, the HAVAL H6 has created a new legacy as the sales champion for a total of 67 consecutive months in the SUV market. It is worth mentioning that the sales volume of the newly launched F5 and F7 models of the F-series have exceeded 10,000 in December 2018 alone, becoming a force to be reckoned with in the HAVAL range for breaking sales records.
As the founder of the HAVAL brand, Wei Jianjun has always had his focus on the future. During the event, Jiianjun made a speech with the theme of “Global Dream·China Heart”. He said that the globalization of Chinese brands is an inevitable trend. In future development, HAVAL must aspire to become truly global by creating products with global competitiveness, by building a globally influential brand and to become the global SUV leader. At the ceremony, Wei Jianjun officially released the HAVAL “521” Globalization Strategy, which simply put, is to realize the annual sales volume of 2 million vehicles within 5 years and to become the global No.1 professional SUV brand. The release of this strategy indicates HAVAL’s clear intentions to become the global No.1 SUV brand in the near future. The speech was met with a standing ovation from everyone present.
Wei Jianjun also alluded to the creation of a blueprint for HAVAL’s future technology research and development, intelligent network, and alternative energy development.
At present, HAVAL has established eight R&D centers around the world, including smart drive, intelligent network, alternative energy and modeling. The continuous improvement of the global R&D layout provides leading technical support for HAVAL to create products with global competitiveness. At the same time, it has also established a new technology incubation laboratory in Silicon Valley to carry out research and development of cutting-edge technologies in cooperation with international technology giants. In the next five years, the total investment in global R&D by HAVAL will exceed 5 billion US Dollars, which will continuously consolidate the technical strength and deepen the R&D of leading technologies within the brand.
In terms of the R&D of intelligent network, HAVAL will build a full-scenario intelligent service system with a trinity of basic technology, user thinking and personalized service, and build a 5G global intelligent connectivity ecosystem in cooperation with the “Internet of Everything” platform, so as to meet the needs of users in 24 global language regions.
In terms of the R&D of alternative energy, HAVAL has invested billions of Dollars to be at the forefront of this global motor industry phenomenon. With the advent of their second generation series and parallel hybrid technology, HAVAL has created the very highest level of quality SUV products in the world. Their technological innovation in the field of FCEV (fuel cell energy vehicle) enables HAVAL to stay ahead of the times in terms of the R&D of hydrogen power, and HAVAL can thus create the world’s leading hydrogen-powered SUV products. In the future, HAVAL will comprehensively explore package solutions such as plug-in hybrid and hydrogen power to create high-quality SUVs that meet the diversified demands of global consumers.
By 2023, HAVAL plans to launch 20 global products containing leading technologies of the four new modernization technologies mentioned above and the ratio of new energy models will exceed 60% versus traditional propulsion. At the same time the HAVAL H6 and F7, as the flagship models of the HAVAL range will aim to be among the world’s top 10 SUVs. Among the new energy models, HAVAL Series-Parallel High-pressure HEV products will be in mass production by 2021. In 2022, the HAVAL hydrogen-powered SUV will make its debut at the Beijing Winter Olympics to show China’s commitment to alternative propulsion and its brand strength to the world.
On behalf of HAVAL, Wei Jianjun also announced the initiative that has been launched to establish a global alliance of Chinese auto enterprises. HAVAL is willing to share innovative global technologies with Chinese self-owned brands, carrying out in-depth cooperation in all fields such as alternative energy, intelligent drive and intelligent network and promote the globalization of Chinese automobiles so that China could transform its automobile landscape from a major auto importer to a major auto exporter.
Furthermore, Phil Simmons, the Global Design Director and Vice President of Great Wall, also gave his in-depth interpretation of the global design concept of HAVAL. He defined the future globalization design language of HAVAL as “i-Home Platform”, which includes three trends, namely SUV coupe, AI connectivity and platform expansion. The platform can be flexibly expanded into multiple formats namely traditional fuel SUV, fuel-cell-powered SUV, plug-in hybrid SUV, hydrogen-powered SUV and other new-energy-powered SUV models. In the future, HAVAL will meet the multiple demands of global consumers with more comfortable, fashionable and intelligent products.
Focus and Integrity make HAVAL a champion
Reaching the 5-million-sales mark is a glory moment for HAVAL, indicating HAVAL’s leading position in the Chinese SUV market. Wang Fengying, President of Great Wall Motors, gave a brilliant interpretation of the “Leading in China” spirit of HAVAL. She said that HAVAL is professional because of its focus and HAVAL has become a specialization SUV brand in the eyes of consumers. HAVAL is an expert because of its dedication and HAVAL has become a leading SUV brand in China. HAVAL is not only the No.1 brand of SUV in China from a sales point of view, but also the No.1 brand in terms of service and integrity within the domestic market.
With the brand concept of “Focus, Dedication, Specialization”, HAVAL has been adhering to the corporate strategy of “creating high-quality products supported by high-tech equipment within a high-performance design”, insisting on focus, concentrating superior resources to create high-quality SUVs and form a portfolio of products covering large, medium and small varieties as well as various levels of specifications. Today, HAVAL has comprehensively covered various segments with the H&F dual- series layout.
When summarizing that the milestone of the 5-million-sales of HAVAL was largely dependent on its focused strategy, Wang Fengying said that concentration is a kind of spirit and a kind of awe for the industry. Focus is to remain steadfast, to resist distraction and to pursue your goals with a relentless discipline. Great Wall has always been an auto manufacturer with the commitment of making the best automobiles in China wholeheartedly. It is the persistence and focus of HAVAL over the past decades that have contributed to the success of the HAVAL brand.
She also said that HAVAL has always persisted in integrity. HAVAL cannot only create quality automobiles, but must be focused on the creation of services that consumers can trust. Since 2011, HAVAL has built an integrity system with the sales and service providers through ongoing HAVAL DELIGHT loyalty program, an incentive system with the goal of pursuing customer satisfaction, and the company has implemented it vigorously to provide users with high satisfaction levels of service. At the same time, HAVAL has also carried out continuous service campaigns, so that customers can enjoy excellent after-sales service, and through doing so HAVAL have won the trust of 5 million users. HAVAL integrity is a long-term and global commitment and is the cornerstone of brand trust and customer loyalty.
On the evening of the event, the industry experts and economic experts present spoke highly of HAVAL’s 5-million-sales achievement. Dong Yang, Vice President of China Association of Automobile Manufacturers, said that HAVAL’s 5-million-sales landmark stands testimony to its unique manufacturing system, procurement system and service system. It has created a development model with Chinese characteristics. As an outstanding representative of Chinese brands, HAVAL has a promising future. Fan Gang, a famous economist, made a profound analysis on the situation of world economic development and spoke highly of HAVAL’s globalization strategy and commented that HAVAL’s next 5-million-sales will be realized at a faster speed.
The 5-million-sales come from the trust of 5 million car owners worldwide. Present at the event, Aleksandr Zholobov, a car owner from Russia, shared the experience of driving a HAVAL H9 across 14 countries in Asia and Europe and presented the travel-inspired artwork drawn by his son to HAVAL to express his trust and support.
HAVAL and Partners work together for a win-win future
HAVAL’s aim is to gain customers with its quality products through partnerships with the very best suppliers, this collaborative approach is key to ensuring the highest levels of quality of the product offering. For 13 years, HAVAL has cooperated with the world’s leading suppliers, mastering the core component resources through strategic cooperation with internationally renowned brand suppliers and mastering the core technologies of automobiles through vertical integration. It has realized the self-production of engine, transmission, chassis, electric appliance, internal and external accessory, mold and other products, formed a unique supporting resource advantage and built a stable, professional and efficient industrial chain. In the future, HAVAL will continue to create the most stringent quality system and provide users with consistently superior products.
At the same time, on the basis of the current network of more than 800 distributors, HAVAL will build an ecological and standardized sales and service structure with five forms of “intelligent experience store +4S store + urban exhibition hall + community window store + maintenance center”, which will cover pre-sales, sales and after-sales and provide consumers with all-round exclusive services.
The world is so big and for the most part, unchartered territory for us, outward expansion is the obvious route to globalization of the brand. The 5-million-sales milestone is not the end point, but rather another starting point. Globalization is the “focus” of HAVAL for the future. Standing on the new starting line, HAVAL’s focus is transformed from dominance in China to dominance of the world. With advanced technology and excellent quality, HAVAL will stand on the turning point of the new era of industrial revolution and the outpost of the competitive trade with higher aspirations, broader vision, more open mindedness and more innovation, departing on a journey to achieve the pinnacle of Chinese brands. As the global leader of Chinese SUV, HAVAL will continue to fight and aim for the world!
Credits: Haval Global Public Relations Team
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