About Haval
Haval is GWM’s new professional SUV brand covering both city and cross-country SUV products. In China, Haval SUV ranked No. 1 in sales volume for 14 consecutive years. In 2016 Haval sold 938,000 units in China, up 42 percent year on year, making this Chinese car maker the only SUV brand in China to have achieved million sales volumes without being a joint venture. As China’s SUV leader, Haval launched the new brand logo on March 2013. With professional brand image, Haval is dedicated to SUV segment with the goal of becoming a world first class SUV brand.
Overview of Haval
As the Chinese SUV leader, Haval upholds the brand concept of “specialization”, focuses on SUV development, and aspires to be a worldwide top SUV expert brand. Great Wall Motor Company Limited (GWM), has been listed among “Forbes Asia Fabulous 50” three times. In March 2014, it made the list of “2013 Most Valuable Chinese Brands”, ranking 40th. In 2014, GWM is listed as “Top 100 car brands of the world” and ranked among “China’s 500 Most Valuable Brands”.
Strength of R&D
In terms of the technological R&D, Great Wall Motor implements the “Excessive Input” strategy and pays attention to the effective R&D and pursuance of industry leadership. Great Wall Motor is constantly ahead of the industry average level in terms of the R&D expense for individual category and individual model. The Haval New Technical Centre, already put into operation, is built by Great Wall Motor with a total investment of RMB 5 billion and is China’s largest and the world’s first-class finished vehicle Technical centre, including five zones: R&D centre, prototype centre, testing centre, modelling centre, and data centre, with the total building area at 260,000m2.
