It’s been a full year since the Coronavirus pandemic gripped the country and its safe to say that the fatigue of not being able to go about our daily lives the way were use has long set in. The lack of human contact has undoubtedly hurt the way dealerships are used to doing brand awareness. It is therefore imperative we use strategy to create brand awareness and find any avenue that will bring people back to our dealership.
The Randpark Festival of Golf presented a unique opportunity for us to create the awareness we have bene looking for. This festival had over 2000 people participate in one way or another. The club itself has been open for 80 years and it has a loyal following of members. We sponsored the event for the duration of the festival.
To make the event more exciting Haval ran a competition on the 25th and the 26th of February 2021 where you could win a Haval H1 if you got a hole-in-one. Unfortunately, nobody drove away in the vehicle. We did have 2 players come close. One player was a mere 80m away from the hole.
We also had the P-Series single cab and double on display between the halfway house and the Firethorn golf course. The P-series has been quite an exciting addition by GWM with key features such Lane support system, Lane departure warning, Blind spot warning system, 360-degree camera and a Reverse camera.
In addition to the P-series we had the Haval H6 C which has been on the market for quite some time now. Haval has a R30 000 trade assistance deal running on this vehicle for the duration of the first quarter of 2021. The Haval H6 C boasts features like a panoramic sunroof, which comes standard in this model, Xenon headlights, Blind spot information system and 19-inch alloy wheels.
CMH Haval Little Falls has also received word that we will be launching a completely brand-new model called the Jolion in the coming weeks. Be sure to keep an eye on our social media for the next activation and for more information on the Haval Jolion.
References
https://www.randpark.co.za/festival-of-golf/
https://gwm.co.za/pseries-pdc.html
https://www.haval.co.za/products/haval-h6c.html
https://www.news24.com/wheels/offroad_and_4x4/haval-sa-readying-for-a-big-move-heres-what-you-should-know-about-its-new-jolion-suv-20210302-2
