It’s been a full year since the Coronavirus pandemic gripped the country and its safe to say that the fatigue of not being able to go about our daily lives the way were use has long set in. The lack of human contact has undoubtedly hurt the way dealerships are used to doing brand awareness. It is therefore imperative we use strategy to create brand awareness and find any avenue that will bring people back to our dealership.
The Randpark Festival of Golf presented a unique opportunity for us to create the awareness we have bene looking for. This festival had over 2000 people participate in one way or another. The club itself has been open for 80 years and it has a loyal following of members. We sponsored the event for the duration of the festival.
To make the event more exciting Haval ran a competition on the 25th and the 26th of February 2021 where you could win a Haval H1 if you got a hole-in-one. Unfortunately, nobody drove away in the vehicle. We did have 2 players come close. One player was a mere 80m away from the hole.
We also had the P-Series single cab and double on display between the halfway house and the Firethorn golf course. The P-series has been quite an exciting addition by GWM with key features such Lane support system, Lane departure warning, Blind spot warning system, 360-degree camera and a Reverse camera.
In addition to the P-series we had the Haval H6 C which has been on the market for quite some time now. Haval has a R30 000 trade assistance deal running on this vehicle for the duration of the first quarter of 2021. The Haval H6 C boasts features like a panoramic sunroof, which comes standard in this model, Xenon headlights, Blind spot information system and 19-inch alloy wheels.
CMH Haval Little Falls has also received word that we will be launching a completely brand-new model called the Jolion in the coming weeks. Be sure to keep an eye on our social media for the next activation and for more information on the Haval Jolion.
References
https://www.randpark.co.za/festival-of-golf/
https://gwm.co.za/pseries-pdc.html
https://www.haval.co.za/products/haval-h6c.html
https://www.news24.com/wheels/offroad_and_4x4/haval-sa-readying-for-a-big-move-heres-what-you-should-know-about-its-new-jolion-suv-20210302-2
The variable gate turbo is an advancement on the modern turbo using the latest technology, which allows the fins on the turbo fan to rotate in order to optimise the airflow when needed most to boost power.
Safety features include: dual front airbags, vehicle stability control, emergency signal system and a host of other safety features.
Since it’s global launch less than 15 months ago, the P-Series has already scooped a best pickup of the year award and made its intentions known on almost every continent.
The P-Series was developed by 5 000 Research & Development personnel and took 36 months, with 12 600 design manuscripts, with over 20 000 details and an ultimate precision of 0.001mm.
With all the excitement around The GWM P-Series we thought it might be worth taking a look at the History of GWM. How did they land up at this point and who were the influential players in building the brand to where it is today? GWM was named after the Great Wall of China and it was formed in the year 1984. GWM is currently China’s biggest producer of SUV’s.
The all-new double cab boasts both luxury, appearance and exquisite styling to meet all your adventurous motoring requirements, be it off-roading or taking a long journey on the open road with your family and friends.
The super symbol “P” has three core implications “POWER”, “PEAK” and “PERFECT” symbolising the spiritual connotation of “P”.
The all-new 2.0 TD engine is powered with the assistance of a turbo which produces 120kW and 400NM of torque at 1500RPM.
Special features like 2D birds eye view on the 9inch infotainment screen as well as the rear camera split, front and rear PDC’s makes for easy parking and manoeuvrability. Coupled with this, safety has remained the priority which includes ABS, EBD, 7 air bags, 2 side impact bars in each door and a host of other acronyms.
Driving pleasure and comfort have been the key focus featuring an 8 speed ZF auto gearbox, while interior comfort presents striking genuine cowhide stitched executive diamond patterned seats and door panels.
In short, the P-Series is an epic competitor in the double cab segment and must be test driven to appreciate the excitement and versatility it has to offer.
Visit us at CMH Haval GWM Cape Town CBD today to experience the P-Series with our friendly professional personnel.
Good things come to those who wait. CMH Haval GWM Cape Town CBD, we are here to take care of your motoring needs.
Mr Jay Jay Botes, National Sales Manager of Haval Motors South Africa also attended the evening, and in his address to the guests, he ensured them about the build quality and future of this vehicle and the brand. It was also noted that CMH Haval Silver Lakes were the first Dealer to launch the GWM P-Series to the public
The guests could not wait for demonstrations, which started from the 16th of December 2020. This was an extremely long and busy day, as guests and the public queued to drive these next level vehicles.
With a dedicated sales team, the opportunity was grabbed and Leandri Roodt claimed the first four successful sales of the P-series at CMH Haval Silver Lakes, as soon as the first retail stock arrived in early January.
Great was our excitement when the first GWM P-series was delivered within a few days of arriving. Bigger the excitement when there were 3 GWM P-Series Double Cabs lined up behind each other to be delivered.
In short, the P-Series is an epic vehicle and most certainly measures up to all the hype over the last months since we first heard about it. It is available in 16 derivatives in South Africa ranging from Single Cab base model to Double Cab 4X2 and 4×4 Turbo Diesel Manual and Automatic Transmissions.
So the wait is over! Visit CMH Haval Pinetown and Test drive The New GWM P-Series Bakkie, ready and available on our showroom floors, our Highley trained sales team with assist you every step on the way, from the test drive to the final purchase. Visit 
It’s been a little over a month since the initial launch of the P-Series and the excitement is still growing. The P-series is GWM’s latest offering to the bakkie market which is fiercely contested. It has the looks, features and its pricing is undoubtedly going to appeal to many South Africans
But just how good is the P-series? To answer, we turned to veteran motoring TV and Radio presenter to answer some of our questions.
In summary this new vehicle is a serious contender in the pick-up market. Shop our stock at CMH Haval Little Falls and get behind the wheel of the GWM P Series today.
